Overview of Search Engine Optimization (SEO)

Search Engine Optimization Explained.

What is Search Engine Optimization (SEO)?Search Engine Optimization (or SEO) is the process of re-developing your web pages to properly communicate keywords (search phrases) to search engines. Search engines are constantly re-searching the internet for new websites or changes to existing websites. Our goal is to get these automated searching programs (known as crawlers) to associate a group of keywords to your website and to get your website to rank high for them. Thus your company website may improve search engine ranking gain more traffic from your target audience by making it easy for them to find you through search engine queries.

Elements of the Brand A Site Search Engine Placement Process:

Initial Consultation & Keywords

Our analysts begin by checking the current status of your website to evaluate its current Search Engine Placement and keyword potential to see what we can do to improve your Search Engine Ranking. With research software and manual searching, we gather data and determine the most trafficked and relevant words for your target audience. We then give you a detailed report on our findings and consult with you for the final keyword selection.

Content Creation

To correctly and strategically implement those keywords into your web pages, content will be created to seamlessly integrate into those required existing pages. This is a critical component of our Search Engine Placement Service. Each page must have a certain balance of the amount of keywords (keyword density) it contains and how it's placed in content. The amount of content, its location, and header tags, and many other variables all play a part in how search engines rank you. Our experienced content writers will re-write your web pages to our guidelines and give you a sample of the changed content. You can then approve or re-write our proposed changes.

Website Redevelopment

After the final content changes have been approved, Brand A Site will then ensure that the backend coding and link structure of your website is properly edited as well. By optimizing the hidden coding we further ensure that your website is properly communicating its target keywords to search engines for ranking. This includes meta tags, titles, content/keyword implementations, and internal link structure among your web pages. The Brand A Site staff is a Search Engine Optimization Company that is completely committed to maintaining the design integrity and user experience of your website.

Submissions

Along with our comprehensive Search Engine Placement Service, we submit your website to major search engines and directories. In addition to these submissions we add fee based directories such as Yahoo Directory, Microsoft BCentral and other quality directories if you so choose. And lastly, depending on the needs of your website we will create and submit "site maps" to Google and Yahoo through their respective programs.

Reporting

When you first request our Search Engine Optimization Service, we run your website through our ranking reports. This shows where your website currently stands with search engines. After the optimization process is complete we re-run these reports monthly to monitors your keyword visibility. These reports are emailed to you so that you may see how your SEO results unfold from month to month and gauge the effectiveness of your campaign. In addition to these monthly ranking reports, our staff run weekly search engine monitoring to verify that your website has not been dropped by any of the major search engines. To ensure your satisfaction with our service we will periodically call you to check in, and we invite you to call our staff with any questions, anytime.